Details

ISBN/EAN: 978-3-656-67925-7
Einband: kartoniertes Buch
Weitere Details
Auflage:
1. Auflage 2014
Erschienen am:
Sprache:
English
Umfang:
20 S.
Format (T/L/B):
0.2 x 21 x 14.8 cm

Hersteller:
GRIN Publishing GmbH
info@grin.com
Waltherstraße 23
DE 80337 München


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Strategies to put the Trend of Mobile Moments in the US consumers mind

Beschreibung

1 Introduction 2 The culture of the United States 2.1 Power Distance 2.2 Individualism versus Collectivism 2.3 Masculinity versus Femininity 2.4 Uncertainty Avoidance 2.5 LongTerm Orientation 3 Mobile Moments 4 Link between Mobile Moments and the US consumers 4.1 Lifestyle of Multitasking 4.2 Experience as a core value 4.3 Sharing moments with friends 4.4 Result 5 How to apply Mobile Moments in the US consumers mind 5.1 US Mobile Market 5.2 Set of Actions 6 Conclusion